Last Updated: 2 October 2026

1. Introduction
At WV Motor Company, we respect your privacy and are committed to protecting your personal information.This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, enquire about a vehicle, arrange a viewing or test drive, or purchase a vehicle from us.We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.By using our website, you acknowledge that you have read this Privacy Policy.
2. Who We Are
WV Motor Company Ltd is the data controller responsible for your personal information.Company Name: WV Motor Company Ltd
Company Registration Number: 16077852
Registered Office: 44 Queen Street, 1st Floor, Wolverhampton, West Midlands, WV1 3BJ, United Kingdom
Website: https://wvmotorcompany.co.uk/For privacy-related enquiries, please contact us using the contact details provided on our website.
3. What Personal Information We Collect
Depending on how you interact with us, we may collect the following information:Personal Identification InformationFull nameEmail addressTelephone numberPostal addressPostcodeVehicle Enquiry InformationVehicle make and model you are interested inVehicle registration details, where providedYour preferred viewing or test drive dateEnquiry messages and communication historyPurchase and vehicle transaction recordsWebsite and Technical InformationWhen you visit our website, certain technical information may be collected, including:IP addressBrowser type and versionDevice informationPages visitedDate and time of website visitsWebsite usage and interaction dataThis information helps us understand how visitors use our website and improve its performance.
4. How We Collect Your Information
We may collect personal information when you:Complete a contact or enquiry form on our website.Request information about a vehicle.Contact us by telephone or email.Arrange a vehicle viewing or test drive.Visit our dealership.Purchase a vehicle from us.Interact with our website or digital advertising.Communicate with us through third-party vehicle marketplaces.We may also receive relevant information from service providers where necessary to fulfil your enquiry or provide our services.
5. How We Use Your Personal Information
We use your personal information for legitimate business purposes, including:Responding to vehicle enquiries.Providing information about our available vehicles.Arranging viewings and test drives.Managing vehicle sales and customer transactions.Communicating important updates regarding your purchase.Providing customer support and after-sales assistance.Maintaining business and transaction records.Improving our website and customer experience.Preventing fraud and maintaining security.Complying with legal and regulatory obligations.We will only use your personal information where we have an appropriate lawful basis to do so.
6. Lawful Basis for Processing
Under UK GDPR, we rely on one or more of the following lawful bases:Contractual Necessity: Where processing is required to respond to your request before entering into a contract or to fulfil a vehicle purchase agreement.Legitimate Interests: Where processing is necessary for our legitimate business interests, such as responding to general enquiries, improving our services, maintaining business records and protecting our operations, provided these interests do not override your rights.Legal Obligation: Where we are required to process information to comply with applicable laws and regulations.Consent: Where you have given permission for specific activities, such as certain marketing communications or non-essential cookies.You may withdraw consent at any time where processing is based on consent.
7. Marketing Communications
We may occasionally contact you with information about our vehicles, dealership updates or services where permitted by applicable data protection and electronic marketing laws.We will only send direct marketing communications where we have an appropriate legal basis.You can opt out of marketing communications at any time by using the unsubscribe option provided in the communication or contacting us directly.Opting out of marketing will not affect essential communications relating to an existing enquiry or purchase.
8. Sharing Your Personal Information
We do not sell your personal information to third parties.However, we may share relevant information with trusted third parties where necessary for business operations or legal compliance, including:Website hosting and technical support providers.Customer relationship management and communication providers.Vehicle listing and advertising platforms.Professional advisers, accountants and legal representatives.Vehicle warranty or service providers, where applicable.Insurance providers where necessary for legitimate business purposes.Government authorities, regulators or law enforcement agencies where legally required.Where third parties process personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.
9. How We Protect Your Information
We take appropriate technical and organisational measures to protect personal information against:Unauthorised access.Accidental loss.Misuse or alteration.Unlawful disclosure.Destruction of personal data.Access to personal information is restricted to authorised individuals who require it for legitimate business purposes.Although we take reasonable steps to protect your information, no method of internet transmission or electronic storage is completely secure.
10. How Long We Retain Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.Retention periods may vary depending on the type of information and our legal obligations.For example:General enquiries are retained for as long as necessary to respond and manage follow-up.Customer transaction records are retained in accordance with applicable legal and accounting requirements.Marketing information is retained until you withdraw consent or object, where applicable.Website technical data is retained in accordance with our operational and analytics requirements.When personal information is no longer required, it will be securely deleted or anonymised where appropriate.
11. Cookies and Website Tracking
Our website may use cookies and similar technologies to improve functionality, understand visitor behaviour and enhance the browsing experience.Cookies may include:Strictly Necessary Cookies: Required for essential website functionality.Analytics Cookies: Help us understand website traffic and how visitors interact with our pages.Marketing Cookies: May be used to measure advertising performance or provide relevant advertising.Where required by law, we will request your consent before placing non-essential cookies on your device.You can manage your cookie preferences through the website's cookie settings or your browser settings.Disabling certain cookies may affect website functionality.
12. Your Data Protection Rights
Under UK data protection law, you may have the following rights:Right of Access: Request a copy of the personal information we hold about you.Right to Rectification: Request correction of inaccurate or incomplete information.Right to Erasure: Request deletion of your personal information in certain circumstances.Right to Restrict Processing: Request that we limit how we use your information in certain situations.Right to Data Portability: Request your personal information in a structured, commonly used and machine-readable format where applicable.Right to Object: Object to certain types of processing, including direct marketing.Right to Withdraw Consent: Withdraw consent where we rely on it to process your information.To exercise any of these rights, please contact us using the contact details on our website.We may need to verify your identity before responding to certain requests.We aim to respond within the applicable legal time limits.
13. Third-Party Websites
Our website may contain links to third-party websites, including vehicle marketplaces, social media platforms and external service providers.We are not responsible for the privacy practices, content or security of third-party websites.We encourage you to review their respective privacy policies before submitting personal information.
14. Children's Privacy
Our website and vehicle sales services are not directed towards children.We do not knowingly collect personal information from children for marketing purposes.If we become aware that personal information has been collected from a child inappropriately, we will take reasonable steps to address the matter.
15. International Data Transfers
Where personal information is transferred outside the United Kingdom, we will ensure that appropriate safeguards are in place as required by applicable data protection legislation.These safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement or other legally recognised transfer mechanisms.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality or legal requirements.Any updates will be published on this page, together with the revised last updated date.We encourage visitors to review this page periodically.
17. Contact Us
If you have any questions about this Privacy Policy, how we handle your personal information, or wish to exercise your data protection rights, please contact us.
WV Motor Company Ltd
Registered Office:
44 Queen Street, 1st Floor
Wolverhampton
West Midlands
WV1 3BJ
United KingdomWebsite: https://wvmotorcompany.co.uk/
For further information about your data protection rights or to raise a concern, you can contact the Information Commissioner's Office (ICO).Website: https://ico.org.uk/18. Complaints
We encourage you to contact us first if you have concerns about how your personal information is being handled.You also have the right to raise a complaint with the Information Commissioner's Office if you believe your personal data has been processed unlawfully or your data protection rights have not been respected.

Privacy Policy | WV Motor Company Ltd